Why target market?

As a man, have you ever been completely enthralled and excited about a feminine product commercial?

Unlikely. You are not their target market.

Here is the deal, 80% of your business comes from the loyal approximately 20% of your customer list. Those folks love what you do and are completely satisfied. You want more of those loyal customers. First you have to figure out who they are so here are the ways to define them:

1. geographics
• Where do they live? Is there a specific neighborhood where your business is popular?
• This will help you decide where to advertise best.
2. demographic/socio-economic segmentation 
• Gender, age, income and occupation? 
• If your actual demographic is young men and you thought it was middle-aged women, then you can adjust your offers to appeal to that market. Middle aged women like time savers and young men want discounts. Are your offerings appropriate?
3. psychographic segmentation 
• attitudes, values, and lifestyles. What is important to them? What makes them tick?
• Use this information to further tailor your message and give them what they need!
4. product-related segmentation 
• What do they use your product/service for?
• You may think this obvious, but those previously mentioned young men may be purchasing it for their mom. If you didn't know that then you may not be as effective.

Ok, so that is a start for now. More juicy, delicious tidbits of marketing wisdom later.